WordPress migration
NuWide analyzes your WordPress site, identifies what is worth keeping and, when the project calls for it, rebuilds a custom architecture designed around how you work, your data and your future needs.
Existing WordPress site
Rebuilt architecture
The right decision before migrating
Some WordPress sites simply need to be optimized. Others have reached a level of complexity where piling on more fixes costs more than rebuilding properly.
Optimizing what exists may be enough
A rebuild is worth considering
A technology isn't chosen because it's fashionable. It's chosen because it fits the project.
Assessment
A serious migration starts by understanding what already exists: content, SEO, data, features, dependencies and infrastructure.
Pages, posts, media.
URLs, metadata, canonical tags, redirects.
Forms, accounts, workflows, integrations.
Users, structured content, business data.
Theme, plugins, dependencies, performance.
Hosting, DNS, services, deployment.
This assessment determines what should be kept, transformed, rebuilt or dropped.
Method
Automation speeds up what can be sped up. Architecture decisions, checks and the move to production stay under control.
Mapping what exists and deciding: optimize, evolve or rebuild.
Retrieving the content, media and data to carry over.
Cleaning up and restructuring for the new architecture.
Building the application and importing the data.
Designing and building the interface.
Checks on features, content, SEO and performance.
A staging environment independent of the live site.
Review and sign-off before going to production.
A prepared switchover, then checks once the site is live.
The order and scope of each step are adapted to the project: a mainly editorial site and a platform with accounts and business data are not migrated the same way.
What keeps its value
Migrating doesn't mean copying the old site.
It means preserving its value while using the rebuild to remove what no longer has a reason to exist.
Useful pages, posts and media are inventoried, then carried over, reorganized or improved to fit the new structure.
URLs, metadata, internal links and redirects are mapped to preserve existing gains as far as possible.
Users, structured content and business data are analyzed before anything is carried over, based on their format and quality.
What is actually used is kept or redesigned; what no longer serves a purpose can be dropped.
Before / after
The goal isn't to swap one technology for another to follow a trend. It's to get back to an architecture that is clear, manageable and suited to the project's needs.
Existing site: Architecture constrained by what exists
After the rebuild: Architecture designed around the project
Existing site: Features spread across several components
After the rebuild: Clearly defined responsibilities
Existing site: Changes shaped by the existing system
After the rebuild: Changes designed around the business
Existing site: Legacy dependencies
After the rebuild: Dependencies chosen and under control
Existing site: Interface and management tightly coupled
After the rebuild: Interface and application clearly separated, when the chosen architecture calls for it
Target architecture
Interface, application, data and infrastructure are designed as layers of a single whole.
This architecture reflects NuWide's approach when it fits the project. It isn't imposed on every migration: the assessment determines the right solution.
Our approach to custom developmentUserVisitors, customers, teams.
NuxtInterface, server-side rendering (SSR), user experience.
DjangoBusiness logic, authentication, API, administration.
PostgreSQLStructured data.
InfrastructureReverse proxy, application, services, system, VPS.
From the pixel to the server.
Switchover
The new project is built and checked independently before it goes to production. The exact process depends on the existing site and the constraints identified during the audit.
SEO
Changing architecture doesn't mean starting from zero on Google.
Useful URLs, content, metadata, links and technical signals need to be mapped and carried over deliberately. When a URL changes, a suitable redirect can be prepared. The new site is then checked before and after the switchover.
No ranking can be guaranteed: SEO also depends on search engines and on factors outside the site.
Case study
WooCommerce is WordPress's e-commerce plugin. For Couleurs d'Afrique 974, the store was rebuilt with Django and Nuxt, carrying over what gave it its value.
E-commerce · fashion
After the migration
A new architecture must be able to be hosted, monitored, maintained and evolved cleanly.
Infrastructure sized for the new architecture.
Fixing, updating and evolving the project over time.
Measuring and improving what users actually experience.
Building security into technical choices and operations.
Evolving the application around new needs.
Frequently asked questions
A migration is usually possible, but it isn't always desirable. The audit determines whether it's better to optimize the existing site, evolve it gradually or rebuild, based on the content, features, data and goals of the project.
Useful content is inventoried before the migration, then carried over, reorganized or improved to fit the new structure. Its volume, format and quality determine how it is carried over, which is defined during the audit.
Existing URLs are mapped. They are kept where relevant; otherwise, suitable redirects are prepared. Metadata, internal links and structured data are carried over deliberately, then checked before and after the switchover. That said, no ranking can be guaranteed.
The new site is built and tested in a separate environment, without touching the live site. The switchover is then prepared to limit the impact on visitors; exactly how it happens depends on the hosting, the data and the constraints identified during the audit.
It depends on their structure and format. Data is analyzed during the audit to define what can be carried over and how. User accounts need particular care, especially for authentication.
Yes, when they still meet a real need. Each feature is reviewed: it can be reproduced, redesigned, replaced by an existing service or dropped if it is no longer used.
Your WordPress site
Let's start by looking at what exists.