Couleurs d'Afrique 974
E-commerce website redesign with a rich and varied set of options across the sales funnel
Website redesign
A more high-performing website for new results.
NuWide analyzes your existing site, keeps what works, and rethinks what limits its effectiveness. Design, user experience, performance, technical SEO, architecture, and maintainability: a custom redesign, without starting from scratch when it’s not necessary.
Before Existing site
- Design needs to be updated
- Areas for improvement
- Journeys to simplify
- Maintenance has become complex
After Redesigned site
- Clear and consistent interface
- Optimized loading
- Solid SEO foundations
- More maintainable architecture
A redesign for real challenges
A website that provides long-term support for your business.
A redesign is about more than just changing a website’s appearance. It involves reevaluating the user experience, content, performance, SEO, security, and technical architecture to build a clearer and more sustainable foundation.
Visibility
A cleaner technical and editorial foundation for SEO.
User experience
Clearer, more consistent user journeys tailored to user needs.
Performance
A site designed to load quickly and run smoothly.
Simplified management
An architecture that is more readable and easier to maintain.
Scalability
A foundation capable of supporting future content, features, and services.
Our approach to the redesign
A structured approach for controlled results.
NuWide takes a step-by-step approach to understand the existing system, preserve what’s worth keeping, and rebuild only what needs to be updated.
See our technical approach01 — Audit
Technical analysis, UX, content, SEO, and constraints of the existing site.
02 — Strategy & scope definition
Defining objectives, priorities, and scope.
03 — UX/UI design
Information architecture, user journeys, and new interface.
04 — Development
Integration, frontend, backend, and any necessary migrations, depending on the project.
05 — Validation
Functional, responsive, performance, and accessibility testing, as well as go-live checks.
06 — Go-live & monitoring
Deployment, testing, and post-launch support.
Key elements of a successful redesign
A website redesigned down to the smallest detail.
Every redesign is different. NuWide identifies the elements that truly need to be reworked based on the site’s current state, its objectives, and its constraints.
Information architecture
A clear structure to organize content and facilitate navigation.
Design & branding
An interface consistent with your brand image and your specific needs.
Content & SEO
Structured content and a solid technical foundation optimized for search engines.
Technical optimization
Performance, code quality, security, and maintainability.
User experience
User journeys that are easy to follow on computers, tablets, and mobile devices.
Tools & integrations
Integration with existing services when technically feasible.
Tangible improvements
A more effective website on every level.
A well-designed redesign allows us to simultaneously improve technical quality, user experience, visibility, and ease of management. Priorities are defined based on the audit and the project’s actual objectives.
Web performance
Reducing unnecessary weight, optimizing load times, and focusing on Core Web Vitals.
Technical SEO
HTML structure, search engine indexability, site architecture, metadata, relevant structured data, and redirect management.
UX & responsive design
Navigation, hierarchy, readability, forms, and responsiveness across different screen sizes.
Maintainability
Architecture, components, and code designed to facilitate future updates.
Technologies
A reliable and high-performance technical foundation.
Python / Django
Robust backend, APIs, and business logic when the project requires it.
Nuxt / Vue.js
Modern, fast, and accessible interfaces.
API & services
Integrations, connectors, and third-party tools subject to technical feasibility.
Linux / VPS / Nginx
Deployment, hosting, monitoring, and backups based on the chosen architecture.
Technology is not imposed as a matter of principle. A redesign may retain part of the existing structure, migrate gradually, or rebuild certain elements depending on the assessment.
Projects
Projects reimagined for real-world use.
When should you consider a redesign?
Signs that speak for themselves.
An outdated interface
The website no longer reflects your brand image or current practices.
Poor performance
Slow loading times or poor responsiveness detract from the user experience.
A structure that has become confusing
Content, user journeys, and features have accumulated without any consistency.
Hard-to-manage operations
Updates are becoming time-consuming, risky, or costly to maintain.
Insufficient mobile optimization
The user experience is not satisfactory on current screens.
New goals
Your business, services, or needs have changed since the site was created.
Frequently asked questions
Website Redesign: Your Questions.
The duration depends on the size of the site, the condition of the existing site, the volume of content, the features, and the necessary migrations and validations. The scoping process allows us to establish a realistic timeline before development begins.
A redesign can be planned to best preserve existing SEO gains: URL inventory, redirects, structure, content, metadata, and indexing checks. However, no guarantee can be made regarding the maintenance of search rankings, as SEO also depends on search engines and external factors.
Not necessarily. The audit helps identify what can be kept, improved, merged, reorganized, or replaced.
It depends on the scope, the existing infrastructure, the features, the design, migrations, and technical constraints. NuWide assesses the requirements before preparing a tailored proposal.
The goal is generally to prepare the new version in a separate environment to minimize the impact on the live site. However, the go-live strategy depends on the existing architecture and the project.
Yes. Depending on the project, NuWide can provide maintenance, technical support, security, hosting, and updates after the site goes live.
Your website redesign
Let’s take your website to the next level.
Let’s discuss your current website, your goals, and opportunities for improvement so we can build a cohesive, high-performing, and sustainable redesign.